the ask

The Lay’s brand has a tentpole program that revolves around LTO flavors. Past iterations include: flavors paired with musicians, consumer-suggested flavors, unique regional flavors. For this version since it was during the early days of the pandemic we wanted to bring the taste of famous regional restaurants to consumers no matter where they called home. The final cut was Geno’s Steaks, Gimaldi’s Pizza, El Torito, and Party Fowl. We used various food show intros as inspiration to create upbeat videos that highlighted the restaurant and paid homage to the region and flavor cues. To further incentivize purchase there was an in-store POS sweepstakes component. This ended up being the most successful Frito Lay consumer engagement program at the time with 4.5 billion impressions.

combined and individual videos

shoot day BTS