the ask

AT&T Business was rolling out their version of edge computing which would allow businesses to ‘see’ at the outermost points of their reach. This view would be in near real-time while providing end-to-end security. We wanted to condense this reach down visually to make it more tangible for small/medium businesses to understand the benefits. We landed on the concept of sliding panels synced with live action to drive home the multiple points of connections and how expansive Edge-to-Edge Intelligence can be.

We got to work with ATK PLN again to help create this world of blue and also work in some CG elements in post. The finished spots cover five industries AT&T Business was looking to make inroads with. We also made a recap booklet with BTS pics for the client.

Digital videos

RECAP book