the ask
Kendra Scott wanted to acknowledge moms had to take on even more job titles in 2021. They also wanted to balance celebrating moms without generalizing or using pandemic buzzwords (looking at you “in these unprecedented times”). It was important to Kendra Scott and us to be authentic so we enlisted the help of a director who also is a mom - Debbie Formoso. Keeping in theme we used BIPOC-women owned and led production company Unicorns & Unicorns to manage our shoot in Lockhart, Texas.
DIGITAL/social video
PASSWORD: kendra