the ask

AT&T generally doesn't allow for much interpretation in how they present the Ampersand. They wanted to have animations that
represent industry verticals that they focus on to accompany their marketing for their annual conference The Summit. We took some artistic liberties and created some looping animations that incorporated the flow of the Ampersand while paying homage to Finance, Manufacturing, and Healthcare verticals. Initially meant for limited use at DFW & Love Field airport, these have now expanded for use
 at conferences, online/print publications, and even internal merchandise.

A huge thanks to the guys at Foreal in Germany for seeing our vision and putting up with the time zone difference.

DFW & love field airport looping videos

ooh billboard

NRF Conference at javits center, ny

the process