the ask

Kendra Scott wanted to acknowledge moms had to take on even more job titles in 2021. They also wanted to balance celebrating moms without generalizing or using pandemic buzzwords (looking at you “in these unprecedented times”). It was important to Kendra Scott and us to be authentic so we enlisted the help of a director who also is a mom - Debbie Formoso. Keeping in theme we used BIPOC-women owned and led production company Unicorns & Unicorns to manage our shoot in Lockhart, Texas.

DIGITAL/social video

PASSWORD: kendra

shoot day BTS

the ask

The Lay’s brand has a tentpole program that revolves around LTO flavors. Past iterations include: flavors paired with musicians, consumer-suggested flavors, unique regional flavors. For this version since it was during the early days of the pandemic we wanted to bring the taste of famous regional restaurants to consumers no matter where they called home. The final cut was Geno’s Steaks, Gimaldi’s Pizza, El Torito, and Party Fowl. We used various food show intros as inspiration to create upbeat videos that highlighted the restaurant and paid homage to the region and flavor cues. To further incentivize purchase there was an in-store POS sweepstakes component. This ended up being the most successful Frito Lay consumer engagement program at the time with 4.5 billion impressions.

combined and individual videos

shoot day BTS

the ask

Promised Land Dairy has a unique positioning in that they arguably are the best tasting chocolate milk that not many people know about. We wanted to bring back the people who know milk best…milkmen. These milkmen are experts at all things milk. Being milk-fluencers? Not so much. We brought a series of lighthearted :15s that show how excited they are to share their knowledge of Promised Land Dairy and their obliviousness to how to be influencers.

Digital and social videos

Social Media Posts

weekly social ugc series

OLA bannerS

the ask

AT&T Business was rolling out their version of edge computing which would allow businesses to ‘see’ at the outermost points of their reach. This view would be in near real-time while providing end-to-end security. We wanted to condense this reach down visually to make it more tangible for small/medium businesses to understand the benefits. We landed on the concept of sliding panels synced with live action to drive home the multiple points of connections and how expansive Edge-to-Edge Intelligence can be.

We got to work with ATK PLN again to help create this world of blue and also work in some CG elements in post. The finished spots cover five industries AT&T Business was looking to make inroads with. We also made a recap booklet with BTS pics for the client.

Digital videos

RECAP book

The ask

AT&T was debuting a new device that could change how the SMB space could operate. AT&T FlexWare offers businesses an easier & faster way to run their network by bringing firewalls, routers, and existing network functions into one powerful device. We were tasked to talk scale to Enterprise & connectivity to SMB's as they would use FlexWare in different ways.

Huge shoutout to Jose, Jim, Justin, Barrett, Marvin, Mike, Chris and all the people BTS at ATK PLN (formally ReelFx/Shilo) in Dallas.
Their treatment made me believe they were picking up what we were putting down from day 1.

To every person who put their mitts on this I say thank you. We won 2 silver Addy's for CGI and Integrated Advertising Campaign.

online & social videos

We created :30 and :15 second videos for Enterprise and SMB markets that ran on OTT boxes, social platforms, and paid TV.

display units

We ran on sites such as Bloomberg, CNN, and others where C-Suite level persons would frequent.

the ask

AT&T generally doesn't allow for much interpretation in how they present the Ampersand. They wanted to have animations that
represent industry verticals that they focus on to accompany their marketing for their annual conference The Summit. We took some artistic liberties and created some looping animations that incorporated the flow of the Ampersand while paying homage to Finance, Manufacturing, and Healthcare verticals. Initially meant for limited use at DFW & Love Field airport, these have now expanded for use
 at conferences, online/print publications, and even internal merchandise.

A huge thanks to the guys at Foreal in Germany for seeing our vision and putting up with the time zone difference.

DFW & love field airport looping videos

ooh billboard

NRF Conference at javits center, ny

the process

Broadcast Art Card

With the backdrop of Lambeau Field we filmed an art card featuring the Limited Edition Green Bay Packers Chevrolet Silverado.

Beauty Shots

In between takes of filming footage I was shooting exterior beauty, badging and features to be used for digital assets.

DIGITAL ASSETs

Flash and static OLA pieces were created to complement the broadcast retail campaign using the beauty shots I took. I also created the lockup badge for use in digital assets.

GMC Canyon "Versus"

The GMC Canyon has several advantages over its segment competition such as the Toyota Tundra.
Using Photoshop and After Effects, I created an animation highlighting where the Canyon comes out on top.

GMC Terrain "Precision"

The GMC Terrain has a host of features the consumer may not know of. Using Photoshop and After Effects,
I created an animation calling out features of the Terrain in a research laboratory environment.

Buick Encore "rolling"

The Buick Encore is compact crossover that has mass appeal and we wanted to showcase its versatility. Using Photoshop and After Effects, I created an animation of the Encore traversing through a timelapse of what a day with the Encore could be.

gmc canyon "line art"

The GMC Canyon was designed with precision so we decided to strip out extraneous visuals and show the truck in its basic form. Using Photoshop and After Effects, I create an animation of the Canyon in line art form.

Product photography

Shooting tools in-house without retouching for a more authentic feel. Using a low angle to invoke a hero pose.

SOCIAL MEDIA ANIMATIONS

Highlighting the tool and zooming in to show detail with an accompanying headline.

SOCIAL MEDIA POSTS

Shooting product photography then placing them in assets for digital.